Breakfast & Learn: The relationship between PR practitioners and the media – Part II

Our first session on the relationship between PR practitioners and the media was such a success, we’re now hosting Part II. We hope you can join us!

Please join CPRS-NL and special guests Peter Cowan (CBC), Ashley Fitzpatrick (The Telegram) and Amy Stoodley (CBC)  at The Rocket Room, as we explore the relationship between PR practitioners and the media.

Hear from local media panelists as they discuss their daily interactions with PR practitioners in order to report on many issues important to Newfoundlanders and Labradorians.

When: Thursday, October 1, 8:30 a.m.-10:00 a.m. (Registration will begin at 8:00 a.m.)

Where: The Rocket Room, 272 Water Street in downtown St. John’s

Cost: Students $20, CPRS Members $25, Non-Members $30

Breakfast goodies from The Rocket Bakery are also included in the registration!

Please RSVP by Thursday, September 24, to cprsnlchapter@gmail.com, including your name and contact information.

Payment must be made by cash or cheque upon arrival please. Cheques must be made out to CPRS-NL. We will provide receipts.

We look forward to seeing you there!

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Breakfast & Learn: Rebuilding your Brand

Come join us for a Breakfast & Learn on Rebuilding your Brand!

Kim Blanchette, APR, Vice President, Office of Public Affairs, Alberta Energy Regulator (AER), will give a presentation on how the AER re-built its brand with a new identity after 75 years of regulatory tradition.

When: Friday, Feb. 27 at 8:30 a.m. (registration to begin at 8 a.m.)
Where: Spa at the Monastery Conference Room, 63 Patrick Street
Cost: $30 non-members, $25 members, $20 students (Cash or Cheque only. Cheques payable to CPRS – NL)

Please RSVP by noon on Wednesday, Feb. 25 to cprsnlchapter@gmail.com.

We look forward to seeing you there!

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Job Opportunity

Astaldi Canada is hiring a Communications Advisor for the Muskrat Falls Project. Details can be found through the following link http://www.jobsinnl.ca/search/en/-1/-1/31/-1/0/3/-1,-1I/-1/-1/1/4/MB1409097274. Deadline for submissions is Friday, September 26.

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Mount Saint Vincent University Meet & Greet

Are you a graduate of the Mount’s Bachelor of Public Relations, Master of Public Relations or MA Communication programs? Or are you considering enrolling in one of these programs?

Drop by the YellowBelly Brewery for the Mount’s Meet & Greet!

Where: YellowBelly Brewery (288 Water St./1 George St.)

When: Wednesday, Sept. 24 at 5:00 p.m.

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Canada’s Anti-Spam Legislation

On July 1, 2014, Canada’s Anti-Spam Legislation (CASL) will come into effect. This legislation is being enacted to halt the sending of spam and will change the way organizations stay in touch with their members.

The Government of Canada is instituting strict guidelines that ensure that organizations obtain consent from the person to which they are sending information to.

To learn more about CASL click here.

In order to ensure that you will continue to receive information from CPRS-NL we are asking that you confirm your interest in remaining on our mailing list by emailing us at cprsnlchapter@gmail.com. Thank you!

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Newfoundlander and Labradorean Elected as National President of the Canadian Public Relations Society (CPRS)

St. John’s, June 13, 2014 – The Canadian Public Relations Society (CPRS) Newfoundland and Labrador Chapter is pleased to announce that Sean Kelly APR, FCPRS, Manager of Public Relations, Canada-Newfoundland and Labrador Offshore Petroleum Board (St. John’s) became the 58th national president of CPRS during the Society’s 2014 Annual General Meeting in Banff, Alberta on May 25, the first day of the three-day CPRS National Summit where more than 300 delegates attended.

Sean has over 25 years experience in public relations. He graduated from Memorial University of Newfoundland with a B.A. (’85), B.Ed. (’86) and M.A (’10) in Political Science. He received his accreditation in public relations from CPRS in 2002 and was inducted into the CPRS College of Fellows in 2009. Prior to joining the CPRS Board of Directors, where he served as Vice-President Treasurer and Vice-president Corporate Secretary, he served as President of CPRS-Newfoundland and Labrador from 2003-2009.

Sean has several CPRS awards including the prestigious Award of Attainment, the Don Rennie Memorial Award for Excellence in Strategic Government Communications, the Lamp of Service and a Silver Award of Excellence for Issues Management/Crisis Communications.

Sean is originally from Corner Brook but now lives in St. John’s with his wife, Kathleen, and children, Jennifer and Liam.

MEDIA CONTACT:

Lesley Rideout

CPRS-NL VP-Treasurer, Membership Chair

(709) 725-2900 (cell)   /   @CPRS_NL

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Breakfast & Learn: The relationship between PR practitioners and the media

Please join CPRS-NL and special guests Chris O’Neill-Yates (CBC), Peter Jackson (The Telegram) and Lacy O’Connell (VOCM)  at The Rocket Room, as we explore the relationship between PR practitioners and the media.

Hear from local media panellists as they discuss their daily interactions with PR practitioners in order to report on many issues important to Newfoundlanders and Labradorians.

Breakfast goodies from The Rocket Bakery are also included in the registration!

When: Wednesday, June 18, 2014 – 8.a.m. – 9:30 a.m.

Where: The Rocket Room, 272 Water Street in downtown St. John’s

Cost: Students $20, CPRS Members $25, Non-Members $30

Please RSVP by noon on Friday, June 13 to cprsnlchapter@gmail.com, including your name and contact information.

Payment must be made by cash or cheque upon arrival please. Cheques must be made out to CPRS-NL. We will provide receipts.

We look forward to seeing you there!

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Spring Mixer

The Canadian Public Relations Society – Newfoundland and Labrador (CPRS-NL) and Marketwired presents: The Annual Spring Mixer

It’s time to welcome in Spring with a CPRS-NL Spring Mixer!

Come out for an evening of eats, drinks, door prizes, and networking with your fellow communicators.

And if that’s not enough incentive to mark it down on your calendar, the free admission and happy hour prices might do the trick.

So, bring your fellow communicators along and have a blast. We hope to see you there.

When: Thursday, April 10, 2014

Time: 5:00 p.m. – 7:00 p.m.

Where: The Rock House (The entrance is on Duckworth Street, across from the old Majestic Theatre)

Cost: Free for members and non-members

Please RSVP by noon on Monday, April 7 to cprsnlchapter@gmail.com

Engage with us on social media! Follow us at:

http://www.facebook.com/CPRSNL

cprsnl.wordpress.com

Twitter: CPRS_NL

Special thanks to our sponsor, Marketwired.

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Writing & Research for the PR Practitioner

Biographies and presentation descriptions for the event on Thursday, November 7:

Peter Jackson
Peter is the commentary editor at The Telegram in St. John’s. He has been in the journalism business for almost 25 years and has served in a variety of roles at The Telegram, including reporter, features editor and assignment editor. He contributes to the writing of editorials and also has a weekly column that often focuses on matters of health and politics. He has bachelor degrees in music and arts from Memorial University and an honours degree from the school of journalism at King’s College in Halifax.

Presentation:
Don’t bury the lead
How to think like a journalist

The art of writing for the media is a matter of rising (or sinking, perhaps) to their level. News releases that are long or full of jargon will not capture the attention of an editor. Journalists are rarely interested in a subject unless they see a human angle: what does this mean for the average reader? How can we put a face on this story? The important thing is to avoid the more obvious pitfalls. Don’t beat around the bush. Don’t leave out important co-ordinates such as what, where and when. Don’t forget to follow up. Nothing guarantees success, but the wrong approach will usually guarantee failure.

Karen Ryan
Karen Ryan, President of Ryan Research & Communications, holds a Bachelor of Commerce in Marketing, a Bachelor of Arts in French and an MBA. She has over 25 years of experience in helping clients answer the who, what, when, where, why and how of consumer behavior for their business or organization.

Before establishing Ryan Research & Communications, she was Vice President and General Manager of ad agency CCL Milestone. Prior to that she was Manager of Marketing & Communications for Telepix Imaging. Karen began her marketing career as a Media Planner/Buyer with Target Marketing & Communications but switched gears into market research and headed up Target’s sister company, Market Insights for 12 years where she provided strategic counsel on marketing, market research and communications as well as qualitative and quantitative research services to clients in Canada and the US. She currently runs her own company that has survived the trenches for over 12 years.

During her extensive research and communications career, Karen has gained a reputation for providing quality work coupled with strategic insight.

Presentation:
Karen will be speaking on market research and how it can be leveraged for PR purposes.

Cathy Dornan
For 18 years, Cathy has worked in the public relations and public affairs business. She has honed her skills in issues management, strategic communications planning, media relations, media training, crisis communications and emergency response.

In addition to traditional public affairs expertise, Cathy is a sought after advisor on issues related to the local political, economic and social environment in Atlantic Canada and is also a well known media trainer.

In addition to 16 years at Bristol, Cathy worked as Director of Communications for the Government of Newfoundland and Labrador from 1996-1998.

Cathy received her Bachelor of Arts in French and Political Science from Memorial University and a Bachelor of Public Relations from Mount Saint Vincent University.

She is an accredited member of the International Association of Business Communicators (IABC). In 2009, Cathy was given the distinction of being named Communications Professional of the Year by IABC.

Presentation:
Cathy’s presentation will be about crisis response. She will discuss why planning in advance is critical and will discuss the importance of ensuring your team knows their role. She will show you how to get through the first three hours, first 24 hours and then a longer term response, while showing you how to keep up with the demand of writing material and still manage to get something approved for release.

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The Canadian Public Relations Society – Newfoundland and Labrador (CPRS-NL) presents: Writing & Research for the PR Practitioner

Please join CPRS-NL and special guests Peter Jackson (The Telegram), Karen Ryan (Ryan Research and Communications), and Cathy Dornan (Cathy Dornan Public Affairs) at Admirals Green Clubhouse, Pippy Park on Thursday, November 7, as we explore the art of writing for the media, discuss the importance of research coupled with strategic insight, and the importance of planning in advance for a crisis.

Hear from these local panelists as they discuss effective research and writing among public and private leaders, organizations and communicators.

When: Thursday, November 7, 2013

Time: 1:00 p.m. – 4:30 p.m.

Where: Admirals Green Clubhouse, Pippy Park

Cost: Non-Members: $60.00, Members: $45.00 Students: $30.00

Please RSVP by noon on Friday, November 1, 2013 to cprs.newfoundlandlabrador@gmail.com

Engage with us on social media! Follow us at:

http://www.facebook.com/CPRSNL

cprsnl.wordpress.com

Twitter: CPRS_NL

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