Spring Mixer

The Canadian Public Relations Society – Newfoundland and Labrador (CPRS-NL) and Marketwired presents: The Annual Spring Mixer

It’s time to welcome in Spring with a CPRS-NL Spring Mixer!

Come out for an evening of eats, drinks, door prizes, and networking with your fellow communicators.

And if that’s not enough incentive to mark it down on your calendar, the free admission and happy hour prices might do the trick.

So, bring your fellow communicators along and have a blast. We hope to see you there.

When: Thursday, April 10, 2014

Time: 5:00 p.m. – 7:00 p.m.

Where: The Rock House (The entrance is on Duckworth Street, across from the old Majestic Theatre)

Cost: Free for members and non-members

Please RSVP by noon on Monday, April 7 to cprsnlchapter@gmail.com

Engage with us on social media! Follow us at:



Twitter: CPRS_NL

Special thanks to our sponsor, Marketwired.

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Writing & Research for the PR Practitioner

Biographies and presentation descriptions for the event on Thursday, November 7:

Peter Jackson
Peter is the commentary editor at The Telegram in St. John’s. He has been in the journalism business for almost 25 years and has served in a variety of roles at The Telegram, including reporter, features editor and assignment editor. He contributes to the writing of editorials and also has a weekly column that often focuses on matters of health and politics. He has bachelor degrees in music and arts from Memorial University and an honours degree from the school of journalism at King’s College in Halifax.

Don’t bury the lead
How to think like a journalist

The art of writing for the media is a matter of rising (or sinking, perhaps) to their level. News releases that are long or full of jargon will not capture the attention of an editor. Journalists are rarely interested in a subject unless they see a human angle: what does this mean for the average reader? How can we put a face on this story? The important thing is to avoid the more obvious pitfalls. Don’t beat around the bush. Don’t leave out important co-ordinates such as what, where and when. Don’t forget to follow up. Nothing guarantees success, but the wrong approach will usually guarantee failure.

Karen Ryan
Karen Ryan, President of Ryan Research & Communications, holds a Bachelor of Commerce in Marketing, a Bachelor of Arts in French and an MBA. She has over 25 years of experience in helping clients answer the who, what, when, where, why and how of consumer behavior for their business or organization.

Before establishing Ryan Research & Communications, she was Vice President and General Manager of ad agency CCL Milestone. Prior to that she was Manager of Marketing & Communications for Telepix Imaging. Karen began her marketing career as a Media Planner/Buyer with Target Marketing & Communications but switched gears into market research and headed up Target’s sister company, Market Insights for 12 years where she provided strategic counsel on marketing, market research and communications as well as qualitative and quantitative research services to clients in Canada and the US. She currently runs her own company that has survived the trenches for over 12 years.

During her extensive research and communications career, Karen has gained a reputation for providing quality work coupled with strategic insight.

Karen will be speaking on market research and how it can be leveraged for PR purposes.

Cathy Dornan
For 18 years, Cathy has worked in the public relations and public affairs business. She has honed her skills in issues management, strategic communications planning, media relations, media training, crisis communications and emergency response.

In addition to traditional public affairs expertise, Cathy is a sought after advisor on issues related to the local political, economic and social environment in Atlantic Canada and is also a well known media trainer.

In addition to 16 years at Bristol, Cathy worked as Director of Communications for the Government of Newfoundland and Labrador from 1996-1998.

Cathy received her Bachelor of Arts in French and Political Science from Memorial University and a Bachelor of Public Relations from Mount Saint Vincent University.

She is an accredited member of the International Association of Business Communicators (IABC). In 2009, Cathy was given the distinction of being named Communications Professional of the Year by IABC.

Cathy’s presentation will be about crisis response. She will discuss why planning in advance is critical and will discuss the importance of ensuring your team knows their role. She will show you how to get through the first three hours, first 24 hours and then a longer term response, while showing you how to keep up with the demand of writing material and still manage to get something approved for release.

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The Canadian Public Relations Society – Newfoundland and Labrador (CPRS-NL) presents: Writing & Research for the PR Practitioner

Please join CPRS-NL and special guests Peter Jackson (The Telegram), Karen Ryan (Ryan Research and Communications), and Cathy Dornan (Cathy Dornan Public Affairs) at Admirals Green Clubhouse, Pippy Park on Thursday, November 7, as we explore the art of writing for the media, discuss the importance of research coupled with strategic insight, and the importance of planning in advance for a crisis.

Hear from these local panelists as they discuss effective research and writing among public and private leaders, organizations and communicators.

When: Thursday, November 7, 2013

Time: 1:00 p.m. – 4:30 p.m.

Where: Admirals Green Clubhouse, Pippy Park

Cost: Non-Members: $60.00, Members: $45.00 Students: $30.00

Please RSVP by noon on Friday, November 1, 2013 to cprs.newfoundlandlabrador@gmail.com

Engage with us on social media! Follow us at:



Twitter: CPRS_NL

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Panel discussion: “Social” Responsibility

Please join CPRS-NL and special guests David Cochrane, Daniel MacEachern and Mike Connors at the Rocket Room as we explore the accountability, implications and general responsibility we all carry as users of social media.

Hear from local media panelists as they discuss the responsibility they assume as journalists, as well their experience around what it means for both public and private leaders, organizations, and communicators in their social presence.

Breakfast goodies from Rocket are also included in the registration!

When: Tuesday, June 11, 2013 – 8.a.m. – 9:30 a.m.
Where: The Rocket Room, 272 Water Street in downtown St. John’s
Cost: Students $20, CPRS Members $25, Non-Members $30
Please RSVP by noon on Friday, June 7 to Lesley.Troke@gmail.com, including your name, contact information and billing address.

We look forward to seeing you there!

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Job Opportunity

Please see the following job posting from Statoil Canada:


Statoil is an international energy company with operations in 37 countries. Building on 40 years of experience from oil and gas production on the Norwegian continental shelf, we are committed to accommodating the world’s energy needs in a responsible manner, applying technology and creating innovative business solutions. Statoil is headquartered in Norway with 21,000 employees worldwide, and is listed on the New York and Oslo stock exchanges.

A growing part of Statoil’s Canadian operations is offshore Newfoundland, where we have ambitions to become a producing operator. Statoil has built a strong position in the province, managing non-operated production and field developments as well as operating several exploration programs. Statoil is a partner in the Hibernia and Terra Nova fields as well as the Hebron and Hibernia South Extension developments.

Our communication initiatives (internal & external) support Statoil Canada’s offshore business initiatives through a variety of activities, sponsorships and media.


For the present position we are seeking a candidate with detailed knowledge and experience within the Communications field. This position is a two-year contract, based in St John’s NL.

Support Statoil Canada’s offshore business in the development and execution of communications initiatives (internal and external), including:

*     Communication and stakeholder management
*     Sponsorship and branding activities
*     Article writing and support for Intranet
*     Digital management
*     Presentation development
*     Media relations support
*     Issue management
*     Emergency response management and on-call duties


*     Communications/journalism or political science degree or related discipline
*     10+ years of corporate communications experience
*     Solid writing skills, with the ability to adapt technical material into easy-to-   
       understand  messaging
*     Ability to create and deliver effective presentations
*     Solid project management skills
*     Strong computer skills, in particular with MS Word, Excel and PowerPoint


*     Strong written and oral communication skills
*     Demonstrated ability to communicate effectively and cultivate strong relationships  
       with media, as well as internal and external stakeholders
*     A team player who brings creativity, enthusiasm, and a strategic outlook
*     Exemplifies the company’s core values of integrity, |
       excellence, discipline,  commitment,  teamwork, innovation, and respect

We Offer

Statoil offers competitive compensation. Statoil is an equal opportunity employer.

General Information

Our values are to be courageous, open, hands-on and caring. We believe in these qualities, which are essential for building an even stronger Statoil. If you can identify with them, you could be the one to strengthen our team.

Candidates are expected to openly offer all relevant information about themselves during the recruitment process.

You can read more about our exciting opportunities in Statoil Canada onwww.statoil.com/careers (Apply by 26 February 2013). This is the direct link to the posting from external career site: http://careers.peopleclick.eu.com/careerscp/client_statoil/external/en_us/jobDetails.do?functionName=getJobDetail&jobPostId=47&localeCode=en-us <http://careers.peopleclick.eu.com/careerscp/client_statoil/external/en_us/jobDetails.do?functionName=getJobDetail&jobPostId=47&localeCode=en-us>

Apply directly via  www.statoil.com <http://www.statoil.com> ,  Careers Tab, Vacant Positions Tab, Vacant Positions UK & Canada button (highlighted in magenta,  right side of page)

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The Changing Role of Mentorship – Sean Kelly, APR, Fellow and VP Treasurer of CPRS

Sean Kelly, APR, CPRS Fellow, Past-President of CPRS-NL and current National VP Treasurer recently wrote about the Changing Role of Mentorship on the PRSA website. Have a read!

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CPRS Luncheon: Reputational risk management on Nov. 19

Members, non-members and students are invited to join CPRS-NL for a luncheon with Kim West, APR, Fellow-CPRS, Principal, MT&L Public Relations.

Kim will be talking about unlocking the secrets to reputational risk management. She’ll speak about what organizations must do to confront perilous challenges to their reputation from within and from external forces. Kim will share what they’re dealing with and how communicators can take a leadership role in assessing and mitigating risk.

Join us at the Fluvairum on Monday, Nov. 19. Networking starts at noon, with lunch starting at 12:20 p.m., followed by Kim’s presentation. We’ll wrap up by 1:30 p.m.

Cost for Students: $20
CPRS Members: $30
Non-Members: $40

To register, please email Daphne North at dnorth@targetmarketing.ca

About Kim West:

Kim is a partner at MT&L Public Relations Ltd., a leading public relations firm that
serves regional, national and international clients from offices in Halifax, Saint John,
and St. John’s.

With more than 20 years of experience in marketing communications, reputation
management, and media, government and stakeholder relations. She is active in the
resource and energy sectors, helping companies achieve the social license to operate
while being able to compete globally and grow their businesses.

Kim is a director of the Halifax Grammar School, serves on the Board of Governors
of St. F.X. University, and is a member of the International Women’s Forum-Atlantic
Chapter. She is a past director of many other community and business associations,
including the IWK Health Centre and CAA Maritimes and a past chair of the board of
the Halifax Chamber of Commerce.

Kim is certified by the U.S.-based Institute for Crisis Management and the
International Association of Public Participation (IAP2), is an accredited member
of the Canadian Public Relations Society, and has been inducted into the CPRS-
Canadian College of Fellows.

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